Can a warped, stumpy model car be accurate at the same time? When they are model cars by Fine Work, the Japanese company, the answer is Yes!
In 2010, BMW commissioned a new art car, decorated by American artist Jeff Koons. Like the first few BMW art cars, the new M3 competed in the 24 hour race.
If you look at the history of art cars, most are driven by big events. If a car owner has their choice, they’d almost always seek out a big event at which to get big attention. Big attention is exactly what drives art cars, so to speak.
Let’s define art cars as vehicles used as a blank canvas for artistic decoration to draw attention. Most commonly, this is used for advertising and marketing purposes. High art on the original BMW art cars got noticed by the upper-income consumers BMW was working hard to attract as a “luxury” brand. This is about the not BMW art cars.
The BMW Art Car began with a simple idea in 1975. Paris auctioneer /sometime car racer Hervé Poulain wanted to compete at the LeMans 24 hour race. Not just compete, but compete in a car that was a rolling work of art, a very radical idea in motorsport. 18 BMW Art Cars later, you can get many as 1:43 models.
The BMW factory began the trend of decorating race cars as rolling art. Hervé Poulain, who first lured prominent artists to BMW, inspired more artists to join the party. Teams in other series’ liked the art car concept too. Many BMW art car models in 1:43 scale run by independent teams are available.